Headlines (BETA) Portal to CMG's Clientele


Google Honors the Father of Industrial Design with a Doodle


The iconic Coca-Cola glass bottle, the Greyhound Scenicruiser, the shell of Air Force One, the Shell logo, the Studebaker Avanti, a streamlined pencil sharpener, and the Elna Lotus sewing machine were all designed by the same man - Raymond Loewy.

So, it's only fitting Google would honor one of the most influential designers of all time, on what would be his 120th birthday, with a Google Doodle.

Today's Doodle is inspired by the Pennsylvania Railroad's S1 steam locomotive he designed.

Check out the Doodle: https://www.google.com/


Riding a Carpet Back to the 50s

In the early 1950s, the industrial designer Raymond Loewy created area rugs in defiance of the fashion in America for wall-to-wall carpeting. As his client, the elite carpet manufacturer Edward Fields, recognized, small rooms were giving way to the open floor plans of postwar architecture, and floor coverings were useful for breaking up spaces. Such rugs were "a big deal at that time," said Yasmina Benazzou, director of design and creative development for Tai Ping/Edward Fields, which is reintroducing Mr. Loewy's original collection.

The five rugs are hand-tufted wool with overstitched patterns of asterisks, scribbles and abstract ribbons and bows. The palettes follow the originals, or as closely as the company could match them from documents. (No examples survive from the '50s, Ms. Benazzou said.) Each rug is 8 feet by 10 feet; prices range from $6,400 to $7,800. (212) 310-0400 or edwardfields.com.

Source - NY Times


Loewy Estate Takes First Steps Toward Museum, Library Opening


“Pleasurable Design, Loewy’s Philosophy” NY Times, 5/16/13

LONDON — One of the most entertaining accounts of a designer’s career is “Industrial Design,” the memoirs of Raymond Loewy, who arrived in the United States as a French army veteran with $50 in 1919 and became the first industrial designer to appear on the cover of Time magazine.

Read The Full Article Here...


“CAM of Sacramento Presents Loewy Presentation and Exhibition”

A Special Presentation by Bruce Marwick on
"The Father of Industrial Design,"



Along with the presentation, visitors will enjoy the documentary film Looking Back to The Future and a display of cars, buses, and automotive literature reflecting some of Raymond Loewy's most famous vehicle designs.

Thursday, May 16
7:00 - 8:00 pm
California Automobile Museum
2200 Front Street, Sacramento

$8 includes presentation/ Film/ Special Display
& Museum Admission


Raymond Loewy Among Pioneering American Industrial Designers Celebrated on New USPS Forever Stamps

Grandson Jacque Loewy Attends Dedication at The Cooper-Hewitt National Museum of Design in New York

New York, NY -- June 30, 2011 -- Famed industrial designer, Raymond Loewy is among the roster of the nation's most important and influential American industrial designers celebrated on new forever stamps issued by the U. S. Postal Service The new sheet of stamps honoring 12 pioneering American industrial designers was unveiled at a dedication held yesterday at the Cooper Hewitt National Museum of Design in New York.

Lowey's grandson, Jacque Loewy attended the special ceremony. "My grandfather designed everything from trains and cars to appliances, corporate logos and even office tools," Loewy said. "My family's company Loewy Design worked very closely with the US Postal Service and we are very honored."

The Loewy stamp features an image of the designers' streamlined pencil sharpener created as a prototype in 1933. The chromium plated sharpener's distinctive teardrop shape lent it a sense of speed and movement that belied its stationary function.

Other designers joining Loewy honored on individual stamps include Dave Chapman, Donald Deskey, Henry Dreyfuss, Norman Bel Geddes, Peter Muller-Munk, Eliot Noyes, Greta von Nessen, Frederick Hurten Rhead, Gilbert Rohde, Walter Dorwin Teague and Russel Wright.

Each stamp features the name of the designer and a photograph of an object created by the designer, as well as a description of the object and the year or years when the object was created.

"Encompassing everything from furniture and electric kitchen appliances to corporate office buildings and passenger trains, the work of these designers defined the look of modern America, and in doing, revolutionized the way we live and work," Dean Granholm, Postal Service vice president of Delivery and Post Office Operations, said.

Selected by Life magazine as one of the 100 most influential Americans of the 20th Century, Raymond Loewy is best known for numerous American design icons including the Coca Cola bottle, Air Force One, Lucky Strike, Greyhound Bus, Exxon and Shell logos, NASA interiors for Sky Lab and the Space Shuttle and the Avanti, the only automobile to be exhibited in the Louvre. Companies who sought his influence included Revlon, Levis, IBM, Sakes Fifth Avenue, Bloomingdale's, Bulova, Omega, Mont Blanc, Vogue, Koehler, Frigidaire, Formica, Rosenthal, Ford, Chrysler, Studebaker, GM, Jaguar, BMW and many others. Founded by daughter Laurence Loewy, Loewy Design was created to offer consultation to individuals and companies desiring to continue the legacy of Raymond Loewy. The Loewy Design team offers photographic and high def video production and design, web design, marketing and public relations consulting. For additional information please visit www.raymondloewy.org

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Contact: Rosemary O'Brien, Loewy Design, 917-816-7585


Loewy pencil sharpener stamp to be released on June 29th

Stamp Dedication Ceremony Honors the Nation’s Most Important Influential Designers

The United States Postal Service will release on Wednesday, June 29, 2011 special stamps commemorating some of the country’s greatest industrial designers – including CMG client Raymond Loewy, whose work included designing the unique look of Air Force One, the Greyhound bus, the Studebaker Avanti and Champion.

The “Pioneers of American Industrial Design” forever stamps show a variety of objects from 12 influential designers. The Loewy stamp showcases the streamlined pencil sharpener.

The stamp dedication ceremony will be at the Cooper-Hewitt National Design Museum in New York City at 11 a.m. Raymond Loewy’s grandson, Jacque Loewy, will attend on behalf of his late grandfather.

Other influential designers recognized on the stamps include Frederick Hurten Rhead, Walter Dorwin Teague, Donald Deskey, Norman Bel Geddes, Gilbert Rohde, Greta von Nessen, Russel Wright, Henry Dreyfuss, Peter Müller-Munk, Dave Chapman and Eliot Noyes.


Helen Hayes, Raymond Loewy and Mark Twain Honored on 2011 U.S. Stamps

Three CMG clients will be part of the U.S. Postal Service's 2011 Commemorative Stamp Program. This year's CMG honorees are actress Helen Hayes, industrial designer Raymond Loewy and author Mark Twain.

These legends are three of 25 subjects highlighted in the stamp program, which was unveiled on Dec. 28.

To view the entire stamp program, click here.

Helen Hayes

Actress Helen Hayes, who justly deserved the title "First Lady of the American Theater" for her radiant presence on Broadway for much of the twentieth century will be honored on a stamp in April. She also gave memorable and award-winning performances on radio, film, and television.

The stamp features original art by Drew Struzan, whose movie posters for the Indiana Jones and Star Wars series have been seen by millions. Struzan based his design for the stamp on a photograph taken of Hayes circa 1958.

Raymond Loewy

The Pioneers of American Industrial Design stamp pane honors 12 of the nation's most important and influential industrial designers. These stamps, which go on sale in July, include the pencil sharpener designed by Raymond Loewy.

Raymond Loewy arguably did more to define the look of modern America than perhaps any other industrial designer. Loewy created the distinctive look of Air Force One and worked with NASA on the interiors of America's first space station, Skylab. In 1971, he created the logo for the newly formed U.S. Postal Service, and his designs have appeared on several postage stamps.

Mark Twain

With the 27th stamp in the Literary Arts series, the Postal Service honors Mark Twain, author of beloved works such as Adventures of Huckleberry Finn, widely considered one of the greatest novels in American literature. The stamp goes on sale in June.

In this tale of an abused boy and a runaway slave who become friends while riding a raft down the Mississippi River, Twain addressed issues of race and racism in America with a frankness that is still startling more than a hundred years later.


The Man Who Designed America

Modeling the Future

Arguably the most influential industrial designer of the 20th century, French-born Raymond Loewy (1893 - 1986) fashioned or utterly re-imagined a dizzying array of products and brands during a career spanning seven decades. Writer, illustrator, and co-founder of the Web's best blog, BoingBoing, Mark Frauenfelder has been fascinated by Loewy's work for years. In this gallery, Mark celebrates his favorite Loewy projects, and muses on the man's enduring appeal. Pictured: Loewy fine-tunes a model of a Studebaker sedan he designed.

Click Here for original story


Avanti and Loewy shine under California sun

Lew Schucart, Avanti Magazine

The designs of Raymond Loewy took center stage - literally - under a hot summer sun in this northern Los Angeles enclave.

The 2009 edition of the Art Center College of Design's Car Classic highlighted the best of transportation designed for land, sea and air.

Loewy was featured as one of the few designers to create vehicles for all three.

This year's theme reflects the broadening scope of Art Center's transportation design department, which has been graduating students who have led in the field for 60 years.

Although previous years' shows - they've been held since 2003, not counting last year - featured mostly automobiles, this year's show and exhibit showcased the best of all forms of transportation that push the boundaries of design.

Spread out across the hillside campus were 100+ examples of automotive design excellence, featuring classic, sports and custom cars, hot rods, motorcycles, aircraft and watercraft.

Attendees also got a chance to view the work of current design students as they work on the future generation of transportation.

Highlighted at center stage where spectators entered the center's Sculpture Garden was AOAI member Chuck Sydoryk's mint-fresh from restoration 1963 Avanti.

Its recently completed mechanical and frame-off and mechanical restoration was done by D'Elegance of Fallbrook, Calif., with body sculpting and paint by Calamia Customs of Vista, Calif.

Chuck's Avanti was transported from D'Elegance the previous day.

It is painted Avanti Red - 63R-3848's original color - and optioned as one might have been built by Andy Granatelli and his Grancor Corp. - R-3 engine, four-speed T-10 transmission, and original, restored Halibrand magnesium wheels.

Chuck's Avanti, originally an R-2 with automatic transmission, was previously owned by AOAI board member Steve Cabella. This is the Avanti that was on display in November 2002 in a downtown Tokyo gallery.

And the R-3 engine? It's been featured previously in Avanti Magazine Issue 111, still packed inside a crate in England.

In the late 1990s, AOAI member Paul Johnson acquired two rare R-series engines from the original purchaser who had them shipped to England direct from Paxton Products in Santa Monica, Calif.

Those engines - Chuck's R-3, and an R-4 engine - were uncrated and spent a number of years on display at the Studebaker National Museum in South Bend.

Truly a world traveler.

"I just pulled the car from the restoration shop on Saturday afternoon and saw the car in brilliant sunlight for the first time ever," explained Sydoryk of his 1963 Avanti.

"In looking at the front of the car, a design detail just jumped out at me - something I had never noticed before - the centerline body crease that starts just above the front bumper and travels up and over onto the hood before disappearing into the hood bulge, installed originally by the Loewy/Kellogg/Andrews/Ebstein design team. My restoration people "defined" that line and with that, I could no longer refer to my body people as mere body men, or restorers."

"They had become "Sculptors," and that's what this car needs in restoration, all the unique lines and blends of curvilinear body creases need to be "sculpted." This car demands that level of work to truly highlight and honor those who envisioned the finished project.

Sydoryk's Avanti was not the only Loewy design on display.

Longtime Costa Mesa, Calif., resident Stuart Shaffer volunteered his original, Loewy-designed 1959 Dorsett San Juan cabin cruiser for display.

Shaffer is the original owner and has meticulously maintained his watercraft over 50 years.

"It's one of the finest original examples of a an unrestored Dorsett still existing," commented David Hagerman, director and CEO of Loewy Design in Marietta, Ga.

The 19-foot Dorsett San Juan features inside sleeping accommodations for two to four persons, a sink, toilet and icebox - yes, an icebox. No electric refrigeration needed here; owners must chill their food by placing blocks of ice inside.

Shaffer has used the boat over the last 50 years throughout California, taking his family on camping vacations, both on inland lakes across the state and in nearby coast-hugging harbors.

Rounding out the Loewy display were large-scale models.

Jacque Loewy, grandson of the world renowned designer provided a scale model of a Boeing 707 jetliner decorated in Air Force One colors, as well as a 1951 Greyhound Scenicruiser bus.

The original Boeing 707 Air Force One exterior colors and interior design were created by Raymond Loewy, in close consultation with President and Mrs. John F. Kennedy.

That plane was decommissioned earlier this decade and is on permanent display at the Ronald Reagan Library in Simi Valley, Calif.

A Pennsylvania Railroad GG-1 locomotive rounded out the display case.

The Lionel O-gauge locomotive was loaned for the exhibit by AOAI Illinois member Thomas Gipe. He received the train set in 1947 as a gift from his father and it is a perfect survivor of one of Loewy's creations.

Exhibit Highlights

To kick off the event, the crowd was treated to a flyover by aircraft designed by aerospace engineer Burt Rutan.

Two more Rutan aircraft - a Varieze and a Long EZ - as well as the black A-Star Eurocopter used in the television series "24" were temporarily parked in the center's Sculpture Garden.

Attendees were also treated to additional flyovers throughout the day, including one by Formula One Air Racing champion Nemesis NXT.

Other vehicles on display included:

A GM Ultralite concept car designed by Burt Rutan;

A "Fins and Wings" corral including the original George Barris-designed Batmobile and GM Firebird III concept car;

Amphibious vehicles includes a 1967 Amphicar and a 1944 VW Schwimmwagen;

Ed "Big Daddy" Roth's flying Rotar car;

"TV" Tommy Ivo and his legendary Barnstormer drag racer;

Rare and exotic motorcycles including a 1928 BMW and a 1956 BMW with sidecar, custom bikes, and the debut of the Polaris "Core" concept bike;

The unveiling of the Blastolene Brothers' new hot rod based on a full-size Peterbilt tractor; and

Ten rare microcars including Messershmitts, Goggomobiles and a Vespa.

Speaker Highlights

The only thing more inspiring than seeing the vehicles may be hearing from the people behind them.

Burt Rutan, designer of the record-breaking aircraft Voyager and SpaceShipOne and winner of the 2004 Ansari X-Prize, delivered the keynote address at Car Classic ‘09. Rutan is currently preparing to open the doors for sub-orbital space tourism with the launch the Virgin Galactic spaceline with Sir Richard Branson, and is scheduled to receive a Lifetime Achievement Award from Art Center and General Motors Design. Mike Melvill, who piloted SpaceShipOne to win the X-Prize, was at the Car Classic too.

In the afternoon, KABC-TV automotive reporter Dave Kunz moderated a panel of Art Center graduates who have attained great success designing motorcycles, yachts and aircraft.

Earlier in the day, Kunz interviewed Loewy grandson Jacque Loewy on his grandfather's designs.

In addition to leading the automotive studios of Pininfarina, Ferrari-Maserati, Ford, General Motors, DaimlerChrysler, BMW, Porsche, Audi, Volvo, Nissan, Aston Martin, Mazda, Toyota/Lexus and Volkswagen North America, Art Center alumni currently head design teams at Harley-Davidson, BMW Motorcycle, Aprilia Motorcycles, MV Augusta Motorcycles, Suzuki, Kawasaki, Polaris, Teague, Gulfstream Aerospace, Bombardier, Cessna Aircraft, ICON Aircraft, Lear Jet, Tiara Yachts, Bayliner Boats and Glade Johnson Yacht Design, among others.

Barry Meguiar, host of Speed Channel's "Car Crazy," emceed the awards ceremony, where twelve honors were presented to vehicles of exceptional design.

Awards handed out at the show's conclusion included seven Design Showcase Awards, three Designers' Choice Awards judged by a stellar panel of professional automotive designers, a Students' Choice Award judged by a team of Art Center's top Transportation Design students, and a People's Choice Award judged by all in attendance.

More information on this year's show, and previous shows can be viewed on the internet at www.artcenter.edu/carclassic.

Writer: Lewis Schucart