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Nov. 5, 1983: A Design Star is Born

1893: Raymond Loewy, one of the founders of modern industrial design, is born. His vision of streamlining will shape a century.

Loewy's classic designs include the Coca-Cola bottle, the sleek-sided 1929 Gestetner duplicating machine, the Pennsylvania Railroad's streamlined S-1 Locomotive, the World War II Lucky Strike cigarette package, the 1954 Greyhound Bus, JFK's Air Force One, and corporate logos for Exxon, Shell and dozens of other firms.

But wait, there is more: the 1947 line of Hallicrafter radio receivers that influenced home sound-system design through the 1970s, Studebaker's 1947 Starlight coupe, 1953 Starliner coupe and 1961 Avanti — the only auto exhibited in the Louvre — and the interiors of the Concorde and NASA's Sky Lab and Space Shuttle.

His client list is also astonishing: Revlon, Faberge, Vogue, Harper's Bazaar, Hanes, Levis, Butterick, Bulova, Omega, Mont Blanc, Seth Thomas, Rosenthal, Frigidaire, Formica, Koehler, IBM, Saks Fifth Avenue, Macy's, Bloomingdale's, Ford, GM, Chrysler, Studebaker, BMW, Jaguar and even the government of the Soviet Union.

It's no wonder then Life magazine selected Loewy as one of the 20th century's 100 most influential Americans.

Loewy served in the French Army Corps in World War I, immigrated to the United States in 1919 and became a U.S. citizen in 1938. He started out as a fashion illustrator for national magazines and department stores, then started his own design firm. His motto: "Between two products equal in price, function and quality, the better looking will outsell the other."

Loewy also originated the MAYA concept in industrial design: "Most Advanced, Yet Acceptable."

Loewy cut a dashing figure in the international set. He had country homes at one time or another outside Paris, in southern France, Mexico, Long Island, New York, and Palm Springs, California, plus posh pied-à-terre in Manhattan and Paris. His firm maintained design offices in New York, Chicago, Los Angeles, London, Paris, San Juan, Puerto Rico, and Sao Paulo, Brazil.

Loewy died in 1986 at age 92.

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The 20th Century’s Industrious Designer

Industrial designer Raymond Loewy was a giant in his field. He produced innovative designs in every area from fashion to locomotives. If you admire the Streamlined Moderne style of Art Deco, you've probably admired a Loewy design. You like logos? Then, you like Loewy.

That's enough from us. Take a look for yourself.

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Loewy Foundation Honors James Bond Production Designer

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Loewy’s Custom Lincoln Breaks Auction Records


Award-Winning 1959 Ferrari 250 GT California Spider Sells for More Than $3 Million
Stacey Zipfel-Flannery, Thursday, January 31 2008

The inaugural Gooding & Company Scottsdale Auction was a stunning success, with a grand total of more than $21 million for 64 cars sold, of which 7 cars sold for more than $1 million individually. World-record sales were set for the Alfa Romeo 6C 1750 ($1.54 million) and the Rolls-Royce Phantom II Streamline Saloon ($852,500).

Additional highlights from the auction included the 1963 Ferrari 400 Superamerica and the Packard Individual Custom Eight Convertible, which each sold for more than $1 million. The Model J Duesenberg “Clear-Vision” Sedan also broke the million dollar mark, due in part to its refined sedan body and its remarkable history.

Gooding & Company’s star car, the 1959 Ferrari 250 GT LWB California Spider, sold for $3.3 million, the highest price paid during the week-long Scottsdale auctions. This vehicle was one of only fifty long-wheelbase California Spiders ever produced.

"We were thrilled with our $21+ million sales results from our first Scottsdale auction. We sold 90% of our cars with the average price per sale exceeding $300,000," said President and Founder David Gooding. "We had an exceptional turnout of both established buyers as well as newcomers. Our auction allowed us to develop a great relationship with the City of Scottsdale and we look forward to being a part of the city’s renowned classic car week in 2009."

Additional note-worthy sales of the Gooding & Company Scottsdale Auction include the Ferrari 330 GTC Speciale by Pininfarina, which sold for $550,000 and the one-of-a-kind 1941 Lincoln Continental Coupe designed by Raymond Loewy, which caught the attention of numerous auto aficionados and was purchased for $451,000. Boasting an elaborate provenance, the Eisenhower/Nimitz 1934 Packard Super 8 1104 Touring dropped the gavel at an impressive $231,000.

The day began with a champagne breakfast where bidders and consigners feasted on everything from Rolls-Royces to Lamborghinis. The energy and excitement in the tent during the auction was contagious, as attendees from around the world anticipated their moment to bid in a standing-room only crowd.

The impressive results of the auction initiated and insured Gooding & Company's continued presence at the 2009 Scottsdale Auction Week.

Gooding & Company hosted preview days open to the general public leading up to the auction held at Scottsdale Fashion Square. For full results, visit the Gooding web site at www.goodingco.com.

Catalogs from this year’s auction are available for $75.


Loewy Foundation Recognizes James Bond Production Designer

Press Release

Raymond Loewy Foundation

Berlin/Hamburg, November 13, 2008

Lucky Strike Designer Award 2008 for the creator of the James Bond worlds

The leading international designer prize is awarded to the film production designer, Oscar winner and the true "Q": Ken Adam

The jury of the Raymond Loewy Foundation is awarding the leading international designer prize – the Lucky Strike Designer Award with its prize money of 50,000 euros – to Sir Ken Adam. With this year's award, the Foundation honours the work of a film production designer for the first time. "Ken Adam created unique cinematic worlds, illusions on film whose images, spaces and products remain alive in the collective memory of entire generations", thus the jury. Ken Adam will be presented with the Lucky Strike Designer Award at a ceremony held on 13th November in the Berlin cinema Kino Kosmos.

Ken Adam is a native of Berlin, where he was born in 1921. He emigrated to London with his family in 1934, and the British capital has remained his home to this day. The twice-over Oscar winner is regarded as one of the most influential production designers in modern cinema. His spectacular sets for the James Bond classics "Dr. No", "Goldfinger", "Thunderball", "You only live twice", The spy who loved me“ and "Moonraker" wrote film history. The gimmicks Adam created elevated agent 007 from a hero of spy novels to a silver screen legend. The unique sets and rooms he created are the nerve centres of evil – monstrous control centres, the rocket launch platform in the volcanic crater ("You only live twice" 1967 with Sean Connery and Karin Dor) or the treasure vault of Fort Knox in "Goldfinger" (1964, starring Sean Connery and Gert Fröbe). Ken Adam developed Bond's amazing weapons and gadgets, and equipped 007's famous silver Aston Martin with all manner of exciting accessories such as rocket launchers and an ejector seat. No less legendary is the huge war room that Adam designed for Stanley-Kubrick's 1963 movie "Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb".

A total of over 80 international films, many of them major Hollywood productions, bear Ken Adam's signature. In addition to the Bond movies, they include "The Crimson Pirate", "Chitty chitty bang bang" and "Around the world in eighty days". Adam won an Oscar in the category Best Art Direction for "Barry Lyndon" and another in the same category for "The Madness of King George". He was also nominated for an Oscar on three other occasions.

The decision of the Raymond Loewy Foundation has a very special significance for Sir Ken Adam: "I am a great admirer of Raymond Loewy's work, and am very proud to be presented in recognition of my work with the Lucky Strike Designer Award by the foundation that carries his name".

By choosing Ken Adam as the prize winner of the 2008 Lucky Strike Designer Award, the Raymond Loewy Foundation is following its tradition of illuminating the entire spectrum of design, in terms of both content and form, in its full breadth, and making it known to the public at large.

Raymond Loewy Foundation: background
The Raymond Loewy Foundation makes a substantial contribution to the promotion of good design, and to highlighting the great importance of design for the development of the economy and of society in general. The Foundation was set up by British American Tobacco in Hamburg in 1991, and supports pioneering and professional design in the spirit of the great American designer Raymond Loewy (1893-1986).

Previous winners of the Lucky Strike Designer Award include Dieter Rams (2007), Ferran Adrià (2006), Philippe Starck (2004), Michael Ballhaus (2001), Donna Karan (1999), Peter Lindbergh (1996) and Karl Lagerfeld (1993).

Raymond Loewy Foundation: The committee
Prof. Werner Aisslinger (studio aisslinger)
Michael Ballhaus (Director of photography)
Prof. Wolfgang Laubersheimer (Professor of production technology,
Cologne International School of Design)
Jürgen Plüss (brand consultant, Gütersloh)
Prof. Kurt Weidemann (Hochschule für Gestaltung, Zentrum für Kunst und Medientechnologie, Karlsruhe; Wissenschaftliche Hochschule für Unternehmensführung, Koblenz)

Raymond Loewy Foundation: The jury
Chairman of the jury:
Prof. Johann H. Tomforde (Director, hymer idc Innovations- und Design Center, Pforzheim) Members of the jury:
Prof. Werner Aisslinger (studio aisslinger)
Nils Jockel (Museum für Kunst und Gewerbe Hamburg)
Prof. Wolfgang Laubersheimer (Professor of production technology, Cologne International School of Design)
Jürgen Plüss (brand consultant, Gütersloh)
Prof. Joachim Sauter (Professor of digital media design, Universität der Künste Berlin; ART+COM, Berlin)
Dr. Angela Schönberger (Director, Kunstgewerbemuseum, Staatliche Museen zu Berlin, Preußischer Kulturbesitz, Berlin)
Prof. Kurt Weidemann (Hochschule für Gestaltung, Zentrum für Kunst und Medientechnologie, Karlsruhe; Wissenschaftliche Hochschule für Unternehmensführung, Koblenz)

For further information please contact: Tel.: +49-(0)40-40 33 30 info-germany@raymondloewyfoundation.com www.raymondloewyfoundation.com


For Everything, a Sleek Package

This article originally appeared in The New York Times
By Benjamin Genocchio

"Raymond Loewy: Designs for a Consumer Culture" at the Parrish Art Museum in Southampton is a beguiling, if oddly insubstantial, retrospective. The French-born industrial designer it celebrates is hardly remembered today, but he literally changed the look and feel of modern American life, reshaping mass-produced objects to make them look more attractive and thus sell better. Among his clients were Coca-Cola, Nabisco and Studebaker; he even revamped the exterior design of Air Force One for President John F. Kennedy with graphics and a color scheme that are still used today.

Loewy (1893-1986) arrived in the United States from France in 1919 with only $40 in his pocket. His parents had died in the worldwide influenza epidemic of 1918-19, and he came to live with his brother in New York City. He worked for a decade as a commercial illustrator before combining his artistic skills with an interest in engineering to promote himself as an industrial designer. By the mid-1940s he headed the largest industrial design business in the country, and in 1949 he became the first industrial designer to appear on the cover of Time magazine.

Loewy (pronounced LO-ee) was the leading figure of what is often termed "streamlining," the most influential and popular industrial style from the 1930s through the 1950s. The word streamlining, taken from engineering, is commonly defined as "the contouring of a body to reduce its resistance to motion through a fluid." In the context of the design of everyday consumer objects, it meant making them attractive, comfortable and convenient to use. As consumerism took off in the 1950s, Loewy set about redesigning practically everything in modern American life.

The list of Loewy's clients and design creations is astonishing; I would go so far as to say that anyone who lived in America from the 1940s to the 1970s at one time or another owned or used a product designed by him. He streamlined Greyhound buses and Coca-Cola bottles and designed both companies’ logos. He designed the Lucky Strike cigarette pack, Studebaker cars and the logos for Shell Oil, Nabisco and Exxon, all of which are in use today. He designed ferries, ocean liners and airplanes. He even streamlined the modern locomotive.

Though Loewy is an acknowledged legend of industrial design, and helped shape today's pervasive consumer culture with its endless novelty of new-looking — but substantially similar — goods and services, the show feels short on objects. There are a few cases of everyday household items that he designed or streamlined (toasters, blenders, clocks, flatware and other gadgets) but many displays are of packaging or framed newspaper articles showing his interior designs for department stores, shopping centers, private homes and supermarkets.

How much you get from these displays depends on your patience and level of interest in product packaging. Loewy's long association with Nabisco included work on not only its trademark logo but also on many product packages, including Ritz crackers. It is interesting to know that he designed these packages, but ultimately they are not terribly exciting to view.

Almost no aspect of the kitchen, dining room or home escaped Loewy's attention. He designed cabinets, cupboards, sinks, faucets and a range of refrigerators, stoves, washing machines, chairs and credenzas. He also designed color schemes and patterns for the Formica Corporation, whose laminates covered many of the surfaces in postwar homes.

Some of Loewy's most admired designs were for the German-based china and porcelain producer Rosenthal. In the early 1950s the firm’s young leader, Philip Rosenthal Jr., eager to break into the United States market, turned to Loewy for inspiration. Some of the china lines Loewy created were so popular that they remained in production until the end of the 1970s.

Loewy's designs ranged far and wide in the following years, as several newspaper articles in the latter part of the exhibition show. But it is the presence of two automobiles in the final gallery that really catches your eye. The cars are a two-toned blue 1954 Studebaker Regal Champion and a red 1964 Studebaker Avanti R1, each designed by Loewy. They both have slick wraparound back windows, achieving a panoramic effect. Sleek and elegantly designed, they stand out for their futuristic look. Loewy may not have been an engineer, but he knew how to create a great package.

"Raymond Loewy: Designs for a Consumer Culture," Parrish Art Museum, 25 Job's Lane, Southampton; (631) 283-2118 or www.parrishart.org. Through May 27.


Raymond Loewy Gallery to open in O. Winston Link Museum

Roanoke, Va., August 31, 2006 On Sept. 23, a gallery devoted to "the father of industrial design" will open in a railway station that Raymond Loewy himself designed almost 60 years ago.

The former N&W Railway passenger station, which now houses The O. Winston Link Museum, was redesigned in 1949 when N&W (now Norfolk Southern) commissioned Loewy, known the world over for his product and logo designs, to create a look that reflected the company's modern, progressive image.

Loewy's designs have become cultural icons and include the slenderized Coca Cola bottle and dispenser, the Studebaker Avanti, the U. S. Postal Service seal, NASA's Apollo Skylab interior, a Greyhound Bus and logos for Shell, BP and Exxon.

Keenly interested in transportation design, Loewy advocated fuel-efficient cars and lower-maintenance locomotives. His first railroad industry design was the aerodynamic GG-1, the first welded locomotive ever built. It was the first of many designs he would complete for the Pennsylvania Railroad and for the N&W Railway.

The N&W Railway's passenger station was one of Loewy's few public building projects. A classically proportioned example of Art Moderne architectural style, the station’s renovated interior retains the Loewy-designed sleek lines, brushed aluminum surfaces and terrazzo floors.

Many of O. Winston Link's critically acclaimed photographs of the final days of steam locomotion were shot in and around the Loewy-designed passenger station which now will be devoted to the genius of both men.

The O. Winston Link Museum's Raymond Loewy Gallery will emphasize Loewy's transportation design and will be the only permanent gallery devoted to his work. Artifacts for the gallery have been collected from numerous sources including Loewy's family, the U. S. Postal Service, and the Hagley Museum & Library in Wilmington, Del.

Artifacts and gallery features include:
RAYMOND LOEWY LOVED LOCOMOTIVES, a new documentary film·
Models of Air Force One and Studebaker Avanti·
Large-scale model of the GG-1 locomotive·
Photos and renderings of various Loewy designs·
Perforated metal display panels replicating elements originally used in the Loewy-designed N&W Railway passenger station

Laurence Loewy, the designer's daughter, will be present at the Sept. 23 opening, which runs from 6 to 8 p.m. Ms. Loewy will premiere her new documentary film RAYMOND LOEWY LOVED LOCOMOTIVES.

The 1717 Design Group, the Richmond, Va.-based firm that designed the Link Museum's exhibits, is the Raymond Loewy Gallery’s designer.

The O. Winston Link Museum, at 101 Shenandoah Ave., is open Monday through Saturday from 10 a.m. to 5 p.m. and Sunday noon to 5 p.m. The Raymond Loewy Gallery will be open to the public at no charge during normal operating hours of the O. Winston Link Museum.

For more information, visit www.linkmuseum.org or call (540) 982-5465.

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New permanent gallery rides in museum

This article originally appeared in the Roanoke Times on 10/11/2006

By Kevin Kittredge

The O. Winston Link Museum has opened a new permanent gallery devoted to Raymond Loewy, the flamboyant designer who gave the Norfolk and Western Passenger Station an extreme makeover in the 1940s.

The former passenger station now houses the Link Museum and the Roanoke Valley Convention & Visitors Bureau.

"Raymond Loewy: Designer for a Modern Era," documents the long life and myriad achievements of the French-born designer. Loewy designed everything from cigarette packs to the interior of Skylab. He designed Studebakers and Greyhound buses and the Shell logo.

In the 1940s he lavishly redesigned N&W's 45-year-old passenger station in Roanoke. Loewy gave the station a streamlined look, with lots of glass and the valley's first escalators.

The designer, who died in 1986, was considerably more famous than train photographer Link in his day -- he was once on the cover of Time. He had homes on two continents and hobnobbed with the rich and famous at Palm Beach and St. Tropez. "I remember being paraded out to meet the Sinatras, the Hopes and the Douglasses," recalled his daughter, Laurence Loewy, in an interview in 2004.

The $106,000 gallery by 1717 Design includes Loewy-designed items, information panels and a three-minute video on Loewy's life. "It's pretty cool," museum manager Kim Parker said of the video.

The Loewy gallery is located in the back of the building on the top floor, opposite the Link Museum gift shop. Admission is free. 982-LINK; www.linkmuseum.org


Loewy’s 1953 Starliner in Automobile Magazine’s poll of 100 Coolest Cars

The staff at Automobile Magazine said, "Many consider Raymond Loewy's '53 Starliner to be the most beautiful American car of all time. Studebaker's finest effort reverberates across the Bonneville Salt Flats to this day." This copy appeared in the magazines October 2004 issue, highlighting a poll of the "100 Coolest Cars."

Most notably, they were long, low (lower than any other American cars), fast-looking, and possessed "roadability" (a feel for the road). Hailed in Studebaker advertising as the American car with the European look. Many automobile aficionados consider them the best of the forms produced over the years by Loewy's studio.

The Starliner design was notably free of chrome, and had a sloping nose and concealed radiator, features that recall European rather than American car design. Fortune Magazine hailed the Starliner as the first American sports car. The New York News spoke of Loewy taking on Detroit and winning.


Hollywood Celebrates Loewy’s Influence

Raymond Loewy, oft-considered the most prominent industrial designer of the 20th century, had a profound influence on a generation of designers that is still felt today. His use of streamlining, which Loewy himself called, "beauty through function and simplification," led to the transformation of a number of items including the world famous Lucky Strike cigarette package to the design of the Greyhound bus and logo.

Loewy?s prominence as a world-class designer is such that even Hollywood has noted his unique contributions and influence on the world of design. In the past year alone, two blockbuster Hollywood films have either mentioned Loewy by name or have been influenced by the late designer?s art-deco techniques.

In 2004, Kerry Conran wrote/directed the action-packed film, "Sky Captain and the World of Tomorrow." According to both Conran and his brother, production designer Kevin Conran, the retro science fiction movie was influenced heavily by Loewy's classic art-deco design. Loewy's futuristic cars, locomotives, radios and fashions can be spotted throughout the film.

Also released in 2004, director Martin Scorsese's bio-pic "The Aviator" mentions Loewy's name several times. In the film, Loewy is mentioned by famed pilot and movie producer Howard Hughes (played by actor Leonardo DiCaprio) as having been hired to design the interior for Hughes' famous Lockheed Constellation.

The fact that Loewy's name continues to circulate within Hollywood speaks volumes about his talent and success as a designer, and helps ensure that his legacy won't soon be forgotten.