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The Heritage collection from Everlast is a true Contender

By: Nicole Gately

NBC's new hit reality show "The Contender" is not only knock-out programming, it also features some of the most fashionable duds in sports today. Through a licensing deal with CMG Worldwide, Everlast has outfitted "The Contender" contestants with its prestigious Heritage collection of boxing apparel. In addition, the contestants' suite is furnished with images of legendary boxing greats such as Joe Louis and Rocky Marciano.

Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel, acquired the name and likeness rights for Joe Louis, Floyd Patterson, Sugar Ray Robinson, Rocky Marciano and Jack Dempsey last year. Along with current endorsers Larry Holmes and Sugar Ray Leonard, Everlast unveiled the Heritage Collection at the 2004 MAGIC International show in Las Vegas.

The boxers/contestants in "The Contender" wear the Everlast Heritage Collection in almost every scene. The collection is an athletic men's fashion line that pays tribute to historic boxing champions. It features print tees, warm-up suits, cornerman button-ups and varsity jackets inspired by the fighters and the eras during which they fought.

"The Contender" follows 16 boxers' race to become king of the ring. Every week NBC peers into the lives of these determined fighters to catch a first hand glimpse of what it takes to become a champion fighter. The final two boxers will compete head to head on May 24th at Caesars Palace in Las Vegas for "The Contender" title and a cool million dollars.

The Heritage Collection is currently available at department and specialty stores and online at Everlast.com. For more information, visit http://www.everlast.com/.


Rocky Marciano featured in a new line of memorabilia

Rocky Marciano exemplifies determination and strong will. At 190 lbs., his relatively small build was seen as an impossible obstacle by many. However in 1952 he proved them all wrong when he clenched the heavyweight title by knocking out Jersey Joe Walcott. He defended this title six times and held on to it for four years. He became the only boxer to ever retire undefeated when he finished his career.

It was for these and many other reasons that Rocky Marciano came to mind when established high-end memorabilia provider ProTour Memorabilia wanted to launch an exciting new division of products. After successfully securing their position as the exclusive licensee for PGA Tour framed memorabilia, ProTour has diversified into a wide range of framed celebrity display pieces.

ProTour has jumpstarted their new line by harnessing the demand for memorabilia dedicated to many of the worlds greatest legends. In addition to the championship boxer Rocky Marciano, these personalities include other entertainment favorites such as Marilyn Monroe and James Dean. Also featured are musicians Buddy Holly and Ella Fitzgerald, sports immortals Babe Ruth, Jackie Robinson and Arthur Ashe, and historical figures General George S. Patton, Jr. and Amelia Earhart.

Each framed piece is double matted and may include elements such as a candid photograph, biography, brass nameplate and an engraved or facsimile signature reproduction. As an added service to their customers, ProTour will also engrave the memorabilia free of charge. These items will be available worldwide, with retail prices starting at $49.99 USD. For more information, including a complete listing of CMG clients included in this program, please visit www.classicmem.com.