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Racy PETA ad grounded at Logan

By Gayle Fee and Laura Raposa with Megan Johnson (Boston Herald)

A racy PETA web ad, featuring curvaceous animal crusader Pamela Anderson, crashed before takeoff at Logan yesterday when an ad rep for the airport’s free WiFi network told the animal-rights activists their sexy spoof wouldn’t fly.

Anderson, who has appeared in tons of PETA propaganda, plays a scantily clad TSA agent who strips passengers of leather, fur and other animal skins as they pass through her security checkpoint. Now considering the groping that goes on at Logan’s checkpoints on a day-to-day basis, this seems rather topical!

“They’re conservative by nature, and Pam Anderson grabbing a guy’s crotch, the naked people, etc. won’t fly,” David Blumenfeld, a JiWire ad rep who places the spots that run on the airport’s free WiFi, told PETA.

The quirky commercial, titled “Cruelty Doesn’t Fly,” also features comedians Steve-O, Andy Dick, Carol Leifer; a pair of nude models; and German punk icon Nina Hagen.

In it, Anderson first encounters Steve-O, who is stripped of his leather belt and sent through the body scanner in his underwear when his pants fall down. Hagen, who arrives with waaaaaay more than two pieces of carry-on luggage, is waved right through after Nina shows Pammie a patch that proclaims her leather-like jacket is “Fake For The Animals’ Sake.” Ditto for the nude models, who, of course, have no luggage. But Leifer, accompanied by Dick, who’s wearing an “I’m With Stupid” T-shirt, gets hauled away in handcuffs after she tries to parade past Pam in a fur coat and Ugg -ish boots!

“Given the groping that you see at security checkpoints — and the nudity that you see in body scans — we’re surprised that our lighthearted ad was deemed too risque,” said PETA veep Dan Mathews .

PETA had hoped to run the ad, which cost $50,000 to make, in Boston’s airport during the high-traffic holiday season. They are now looking to run it in other airports, Matthews said.

Massport spokesman Matt Brelis said he wasn’t sure who decided the fur ad couldn’t fly, but said he had no problem with the decision. “It doesn’t sound like an appropriate ad for the airport environment,” he said.


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