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1Aug/13Off

Riding a Carpet Back to the 50s


In the early 1950s, the industrial designer Raymond Loewy created area rugs in defiance of the fashion in America for wall-to-wall carpeting. As his client, the elite carpet manufacturer Edward Fields, recognized, small rooms were giving way to the open floor plans of postwar architecture, and floor coverings were useful for breaking up spaces. Such rugs were "a big deal at that time," said Yasmina Benazzou, director of design and creative development for Tai Ping/Edward Fields, which is reintroducing Mr. Loewy's original collection.

The five rugs are hand-tufted wool with overstitched patterns of asterisks, scribbles and abstract ribbons and bows. The palettes follow the originals, or as closely as the company could match them from documents. (No examples survive from the '50s, Ms. Benazzou said.) Each rug is 8 feet by 10 feet; prices range from $6,400 to $7,800. (212) 310-0400 or edwardfields.com.

Source - NY Times

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