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Everlast’s Heritage apparel collection packs a punch

Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel, recently acquired the name and likeness rights for Joe Louis, Floyd Patterson, Sugar Ray Robinson, Rocky Marciano and Jack Dempsey. Along with current endorsers Larry Holmes and Sugar Ray Leonard, Everlast unveiled the Heritage Collection at the MAGIC International show in Las Vegas.

The Heritage Collection is an athletic men's fashion line that pays tribute to historic boxing champions. It features print tees, warm-up suits, cornerman button-ups and varsity jackets inspired by the fighters and the eras during which they fought.

This collection is being targeted to urban, alternative, sports enthusiast customers ages 18-35. Prices range from $24 for t-shirts, to $300 for jackets. The line will be available at department and specialty stores by Fall 2004. For more information, visit www.Everlast.com.

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