The iconic Coca-Cola glass bottle, the Greyhound Scenicruiser, the shell of Air Force One, the Shell logo, the Studebaker Avanti, a streamlined pencil sharpener, and the Elna Lotus sewing machine were all designed by the same man - Raymond Loewy.
So, it's only fitting Google would honor one of the most influential designers of all time, on what would be his 120th birthday, with a Google Doodle.
Today's Doodle is inspired by the Pennsylvania Railroad's S1 steam locomotive he designed.
Check out the Doodle: https://www.google.com/
Grandson Jacque Loewy Attends Dedication at The Cooper-Hewitt National Museum of Design in New York
New York, NY -- June 30, 2011 -- Famed industrial designer, Raymond Loewy is among the roster of the nation's most important and influential American industrial designers celebrated on new forever stamps issued by the U. S. Postal Service The new sheet of stamps honoring 12 pioneering American industrial designers was unveiled at a dedication held yesterday at the Cooper Hewitt National Museum of Design in New York.
Lowey's grandson, Jacque Loewy attended the special ceremony. "My grandfather designed everything from trains and cars to appliances, corporate logos and even office tools," Loewy said. "My family's company Loewy Design worked very closely with the US Postal Service and we are very honored."
The Loewy stamp features an image of the designers' streamlined pencil sharpener created as a prototype in 1933. The chromium plated sharpener's distinctive teardrop shape lent it a sense of speed and movement that belied its stationary function.
Other designers joining Loewy honored on individual stamps include Dave Chapman, Donald Deskey, Henry Dreyfuss, Norman Bel Geddes, Peter Muller-Munk, Eliot Noyes, Greta von Nessen, Frederick Hurten Rhead, Gilbert Rohde, Walter Dorwin Teague and Russel Wright.
Each stamp features the name of the designer and a photograph of an object created by the designer, as well as a description of the object and the year or years when the object was created.
"Encompassing everything from furniture and electric kitchen appliances to corporate office buildings and passenger trains, the work of these designers defined the look of modern America, and in doing, revolutionized the way we live and work," Dean Granholm, Postal Service vice president of Delivery and Post Office Operations, said.
Selected by Life magazine as one of the 100 most influential Americans of the 20th Century, Raymond Loewy is best known for numerous American design icons including the Coca Cola bottle, Air Force One, Lucky Strike, Greyhound Bus, Exxon and Shell logos, NASA interiors for Sky Lab and the Space Shuttle and the Avanti, the only automobile to be exhibited in the Louvre. Companies who sought his influence included Revlon, Levis, IBM, Sakes Fifth Avenue, Bloomingdale's, Bulova, Omega, Mont Blanc, Vogue, Koehler, Frigidaire, Formica, Rosenthal, Ford, Chrysler, Studebaker, GM, Jaguar, BMW and many others. Founded by daughter Laurence Loewy, Loewy Design was created to offer consultation to individuals and companies desiring to continue the legacy of Raymond Loewy. The Loewy Design team offers photographic and high def video production and design, web design, marketing and public relations consulting. For additional information please visit www.raymondloewy.org
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Contact: Rosemary O'Brien, Loewy Design, 917-816-7585
Three CMG clients will be part of the U.S. Postal Service's 2011 Commemorative Stamp Program. This year's CMG honorees are actress Helen Hayes, industrial designer Raymond Loewy and author Mark Twain.
These legends are three of 25 subjects highlighted in the stamp program, which was unveiled on Dec. 28.
To view the entire stamp program, click here.
Actress Helen Hayes, who justly deserved the title "First Lady of the American Theater" for her radiant presence on Broadway for much of the twentieth century will be honored on a stamp in April. She also gave memorable and award-winning performances on radio, film, and television.
The stamp features original art by Drew Struzan, whose movie posters for the Indiana Jones and Star Wars series have been seen by millions. Struzan based his design for the stamp on a photograph taken of Hayes circa 1958.
The Pioneers of American Industrial Design stamp pane honors 12 of the nation's most important and influential industrial designers. These stamps, which go on sale in July, include the pencil sharpener designed by Raymond Loewy.
Raymond Loewy arguably did more to define the look of modern America than perhaps any other industrial designer. Loewy created the distinctive look of Air Force One and worked with NASA on the interiors of America's first space station, Skylab. In 1971, he created the logo for the newly formed U.S. Postal Service, and his designs have appeared on several postage stamps.
With the 27th stamp in the Literary Arts series, the Postal Service honors Mark Twain, author of beloved works such as Adventures of Huckleberry Finn, widely considered one of the greatest novels in American literature. The stamp goes on sale in June.
In this tale of an abused boy and a runaway slave who become friends while riding a raft down the Mississippi River, Twain addressed issues of race and racism in America with a frankness that is still startling more than a hundred years later.
Arguably the most influential industrial designer of the 20th century, French-born Raymond Loewy (1893 - 1986) fashioned or utterly re-imagined a dizzying array of products and brands during a career spanning seven decades.
1893: Raymond Loewy, one of the founders of modern industrial design, is born. His vision of streamlining will shape a century.
Loewy's classic designs include the Coca-Cola bottle, the sleek-sided 1929 Gestetner duplicating machine, the Pennsylvania Railroad's streamlined S-1 Locomotive, the World War II Lucky Strike cigarette package, the 1954 Greyhound Bus, JFK's Air Force One, and corporate logos for Exxon, Shell and dozens of other firms.
But wait, there is more: the 1947 line of Hallicrafter radio receivers that influenced home sound-system design through the 1970s, Studebaker's 1947 Starlight coupe, 1953 Starliner coupe and 1961 Avanti — the only auto exhibited in the Louvre — and the interiors of the Concorde and NASA's Sky Lab and Space Shuttle.
His client list is also astonishing: Revlon, Faberge, Vogue, Harper's Bazaar, Hanes, Levis, Butterick, Bulova, Omega, Mont Blanc, Seth Thomas, Rosenthal, Frigidaire, Formica, Koehler, IBM, Saks Fifth Avenue, Macy's, Bloomingdale's, Ford, GM, Chrysler, Studebaker, BMW, Jaguar and even the government of the Soviet Union.
It's no wonder then Life magazine selected Loewy as one of the 20th century's 100 most influential Americans.
Loewy served in the French Army Corps in World War I, immigrated to the United States in 1919 and became a U.S. citizen in 1938. He started out as a fashion illustrator for national magazines and department stores, then started his own design firm. His motto: "Between two products equal in price, function and quality, the better looking will outsell the other."
Loewy also originated the MAYA concept in industrial design: "Most Advanced, Yet Acceptable."
Loewy cut a dashing figure in the international set. He had country homes at one time or another outside Paris, in southern France, Mexico, Long Island, New York, and Palm Springs, California, plus posh pied-à-terre in Manhattan and Paris. His firm maintained design offices in New York, Chicago, Los Angeles, London, Paris, San Juan, Puerto Rico, and Sao Paulo, Brazil.
Loewy died in 1986 at age 92.
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Industrial designer Raymond Loewy was a giant in his field. He produced innovative designs in every area from fashion to locomotives. If you admire the Streamlined Moderne style of Art Deco, you've probably admired a Loewy design. You like logos? Then, you like Loewy.
That's enough from us. Take a look for yourself.
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